Since 1966 K-Swiss has kept true to their roots as a heritage American tennis icon, while simultaneously evolving into a key lifestyle brand. One way they’ve managed to do this is by expanding their ambassador program to encompass more than just athletes, choosing to focus also on young entrepreneurs who are out there doing their thing.
To celebrate their #50LOVE anniversary, we’ve teamed up with K-Swiss to put a UBIQ twist on their iconic 1986 silhouette, the GSTAAD. Much like the brand itself, this sneaker debuted as a top tier performance shoe, and has since become a major fashion staple. The UBIQ x K-Swiss GSTAAD will be available in two colors, “Blue Indigo” and “Burgundy,” both limited to 100 pairs each. Inside the premium faux-wood box you’ll also find extra laces and a signature dust bag. They will be available both in-store and online on 3.12, at 10AM.
Inspired heavily by K-Swiss’ aforementioned ambassador program, we picked five young entrepreneurs in our area who we feel are making big moves. We spent a day each with Khalil Malamug (The Wolves Den Barbershop @thewolvesdenco), Rayhart Flores (Revolver Tattoo @revolvertattoo), Brian Mabutas (Eat Sleep Race @eatsleeprace), Tawfeeq Gaines (Search & Rescue @searchandrescuesquad), and Erica Maust (Chicory Florals @chicoryflorals) to find out where they’ve been, where they’re going, and what motivates them to keep progressing forward.