For Autumn / Winter 2015, Kanye West and adidas Originals unveil Yeezy Season 1, a collection of apparel and footwear that cherishes universality and timelessness. Described by West as the world’s first “solutions-based” clothing line, the individual pieces define a style that matches the relentless pace of contemporary lives.
With this collection, West’s goal is to absolve consumers of dressing’s daily stress by creating a line of high-quality essentials that can be freely combined in infinite ways – “Like Legos,” he says. Layered together and worn haphazardly with an-precious cool, the Yeezy pieces present all the elements of modern dressing.
West defines a silhouette of considered volume – billowing and oversize on top, tight and trim around the bottom – based largely on his personal sense of style. A study in contrasts like street-luxery and new-vintage, the clothing shapes a modern dichotomy. West adheres to subtle, evocative color-ways of camel, olive, chocolate brown, blue gray, and camouflage, with injections of bright cranberry. This mostly neutral palette allows limitless combinations and expressions within the collection – foolproof, easy, ready to wear.
For Footwear, West and adidas present further breakthroughs following the highly anticipated launches of the Yeezy Boosts 750 and 350. Newly revealed shoes include the Yeezy 950 Boots for men and platform snow boots for women – developed in close tandem with adidas’ products team. “adidas is a super innovative company that gives artists a platform to create and dream,” says West.
Kanye West and adidas Originals’ Yeezy Season 1 will be available online at UBIQlife.com beginning 10am EST on Thursday, October 29th, 2015.